Linguagem simples: uma análise comparativa dos editais do prêmio inoves entre 2018 e 2024

Abstract

Communication is a fundamental aspect in any public organization, whether it is to convey information, provide clarification, or present results. But often, the language used in official documents, such as call for entries, is full of technical and legal terms, featuring complex structure, flowery writing, and a heavy information load, making it difficult for participants to understand it. In this scenario, Plain Language has emerged as an important tool for effective communication with citizens, enabling more inclusive and democratic public communication. Within this subject, to verify how the Government of Espírito Santo has been using Plain Language in Inoves Award calls for entries, making communication more effective with candidates, we sought to answer the question: how have Plain Language techniques been applied in Inoves Award calls for entries since the 2018 cycle? This study aimed to analyze the evolution of Plain Language implementation in Inoves Award calls for entries from 2018 to 2024. For this purpose, a bibliographic and documentary research was conducted, with data processed through content analysis, to identify the application of Plain Language principles and guidelines in these documents; compare changes in structure, language, and visual design of the calls for entries; and propose improvements that can be implemented in future Inoves Award notices based on Plain Language. The analyses revealed a progressive adoption of the principles, aligning with an information inclusion policy. This evolution is not merely stylistic but reflects a fundamental change in how government conceives its relationship with citizens. This perspective is particularly relevant in the context of public administration, where language complexity often acts as a barrier to effective citizen participation. In the specific context of the Inoves Award, this can translate into more diverse and representative participation, aligning with broader objectives of innovation in public management.