Semiformação socializada entre as telas e as páginas: uma análise de livros infantojuvenis mais vendidos no Brasil (2011-2021)

Abstract

This research aims to highlight the semi-formative process of readers consuming the bestselling children's and young adult literature in Brazil. It is grounded in the critical theory of society, particularly the concept of the cultural industry coined by Theodor Adorno and Max Horkheimer (1985), in dialogue with Adorno's notion of semi-formation (2010). Methodologically categorized as a bibliographic-documentary study, the analysis focuses on the children's and young adult books that topped the "best-sellers" list on the PublishNews website from 2011 to 2021, namely: The Little Prince by Antoine de Saint-Exupéry (2011); Agapinho by Marcelo Rossi (2012); Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney (2013); Looking for Alaska by John Green (2014); The Little Prince by Antoine de SaintExupéry (2015); Larissa Manoela's Diary by Larissa Manoela (2016); Felipe Neto: The Journey of One of Brazil's Biggest YouTubers by Felipe Neto (2017); Adventures in Netoland with Luccas Neto by Luccas Neto (2018); Playing with Luccas Neto by Luccas Neto (2019); Harry Potter and the Philosopher's Stone by J.K. Rowling (2020); Red, White & Royal Blue by Casey McQuiston (2021). Following the theoretical guidance of Candido (1989; 1999) on literature as a human right; Colomer (2003; 2017) and Zilberman (1985; 2014) on the formation of the literary reader; Dalvi (2013; 2018) on the importance of literary reading, it was observed that the publishing market attempts to legitimize biographies and autobiographies of web celebrities and religious leaders as children's and young adult literature, along with successful north americans bestsellers from streaming channels that perpetuate the subjects' accommodation to a situation of domination to which they are subjected, failing to contribute to the humanization of the reader. With the exception of The Little Prince (2011-2015), similarities were identified among the books that return to a common ground: the socialization of a semi-formation through the imposition of the schematism inherent in the cultural industry onto consumers' needs.