Do sucesso à greve: o discurso do empreendedorismo no instagram durante as mobilizações pela greve dos entregadores de aplicativo

Abstract

The growth of entrepreneurship in Brazil is a reflection of a scenario that combines the economic, social, political and health crisis with the advance of a neoliberal project implementing austerity measures that increase the precariousness of work and life. One of the neoliberal instruments that stimulates this growth is the narrative of entrepreneurship on digital networks such as Instagram. In July commonly 2020, two delivery application mobilization tools, category that is designated as entrepreneurs. The second entrepreneurship and the stage of the entrepreneurship narrative hashtags #entrepreneurship and entrepreneurship, the first time a hegemonic discourse and the first time, counter-hegemonic. After a survey of publications, the hypothesis is that the daily life narrated in digital networks propagates and facilitates the assimilation of elements of the narrative, reinforcing the neoliberal ideology. And the same scope that it encompasses that confronts these elements, does not have the same. Neoliberalism predominates in the fabrication of meaning and the dispute over the production of meaning, in this case, would be an expression of the class struggle on digital platforms.