Disputa no território: análise do discurso crítica da cobertura jornalística do Gazeta online (2017-2019) sobre o parque tecnológico de Vitória

Abstract

Since the early 1990s, Victoria (Espirito Santo, Brazil) has been discussing the installation of a technology park that, according to its supporters, will bring greater dynamism to the local economy. However, the venture has not yet materialized, configuring an imbroglio that has become more acute in the last two years, because of the definition on the use of the land intended for its installation, whether exclusive or also including residences. In the reformulation of the Urban Master Plan (PDU) 2018 2028, the first option was initially defended and, subsequently, there were, on one side, researchers, universities and entrepreneurs who defend investment in science, technology and innovation (STI) and, on the other, public agents who personify the little consistency of development policies in this area in the municipality. This turnaround kept the mixed use of the land - small in comparison with other technology parks in Brazil - becoming law. The amendment that maintained the mixed use, however, was later suspended by the Court of Justice of Espírito Santo. As communication is one of the fundamental elements for the effective functioning of innovation systems, as advocated by the propeller theory, this research analysed the power relations that permeated the discourses around the Technology Park of Victoria in the period 2017-2019. Of exploratory nature and qualitative approach, the research is constituted in a critical discourse analysis (CDA), carried out along the lines proposed by Fairclough (2001). The corpus consisted of 31 texts published by the Gazeta Online portal, which, were mapped in three main categories: expectation for the construction of the Innovation Center, zero-point of the Metropolitan Technology Park of Victoria (2017); intensification of the clash around the modality of land use within the discussion of the new PDU (2018) and developments after the approval of the new PDU (2019). From the set, seven texts, all classified as informative units, were submitted to Critical Discourse Analysis (ADC), receiving, therefore, a deeper look, seeking to analyze the discursive practice, the textual practice and, also, the discourse as social practice. The analysis allowed us to verify an even greater setback in the viability of the project after the vote on the PDU 2018-2028. We noticed that the texts published by Gazeta Online were restricted to the role of reporting the facts about the clash, which is not limited to the planning and construction of buildings for the Victoria Technology Park (PTV). In the texts, the debate was reduced to the conflict of interests between groups, without reaching the dimension that the theme encompasses and incorporates, bypassing the discussion on the importance of the Science, Technology and Innovation (CTI) theme in the contemporary context. We understand that the effectiveness of the PTV tends to be compromised while society as a whole - governmental sector of various spheres and instances, productive sector and population in general - does not engage in the Science, Technology and Innovation (CTI) agenda having as a purpose the development of the collectivity. In this sense, communication, together with the elements of the triple helix, is a fundamental part in the process of orchestration and development of the innovation ecosystem