Relato integrado: análise da evidenciação do processo de geração de valor em duas empresas do setor financeiro brasileiro nos anos de 2014 a 2017

Abstract

Supported by the Disclosure Theory, this dissertation aims to describe and analyze how the value creation process is evidenced through the Integrated Reporting structure. Integrated Reporting is a type of disclosure created by IIRC with the purpose of showing value creation in the short, medium and long term for investors and others stakeholders. In order to analyze the effectiveness of this type of disclosure, the present research, which has a descriptive and documentary nature, used the checklist approach. This approach aimed to verify how two banks, Banco do Brasil and Itaú Unibanco, evidenced in their integrated reports of the years 2014 to 2017, the Content Elements related to the value creation process and whether it follow the Guiding Principles for Integrated Reporting. The results suggest that Banco do Brasil shows less aspects about the value creation process in relation to Itaú Unibanco, and the biggest problem encountered is the presentation of what is the business model of the years 2014 and 2015. In these years, the reports effectiveness was compromised from the informational point. Itaú Unibanco, in all reports, effectively demonstrates the value creation process. The results indicate that the Integrated Reporting fulfills its role of connecting financial and non-financial information, focusing on the short, medium and long term. However, it was noticed that these reports still need improvement in relation to comparability and informational completeness. Also, due to the concepts of the Integrated Report and their application, the preparation of this report is complex. Due to this complexity, the comprehensibility of the integrated report for all informational users may be compromised. In addition, it was observed that the non-standardization of the format of reports and terms affects the comparability of information and, consequently, the access to information for users.