Comunicação e saúde: estratégias governamentais e comunitárias de enfrentamento da pandemia da Covid-19 na região Metropolitana da Grande Vitória - ES

Abstract

This thesis project addresses the communication processes developed by government entities (State of Espírito Santo and municipalities in the Greater Vitória Metropolitan Region (RMGV) – ES) and the peripheral population of RMGV during the Covid-19 pandemic, taking as a starting point the contingency plans published by health authorities and communicative productions developed in peripheral territories. The objective aims to broaden the understanding of the configuration of the communication strategies developed by them, pointing out the potentialities and weaknesses for the Risk Communication and Community Engagement process in Public Health Emergency situations at the state level. It is assumed that Risk Communication is foreseen in the plans and legal instruments, but it did not occur in a dialogical way and thus the social movements acted on their own as a form of resistance and to complement the policy. In methodological terms, we opted for a diverse method and theories, namely Case Study, Institutional Analysis, Content Analysis and Critical Discourse Analysis, so that based on empirical data there are instruments to achieve the objective of the study. As results and conclusion, there are similarities and differences between the communication carried out by public entities and social movements. Public communication can still be seen in the informational and vertical communication model without the participation of society, making it necessary to expand the engagement, participation, interaction of the population and especially a differentiated look at different social contexts.