O discurso empreendedorístico e a governamentalidade neoliberal na mídia de negócios

Abstract

Based on the understanding of entrepreneurship as a demand, which in the context of the Global South governmentalizes, based on neoliberalism, the various precarious forms of work and based on Michel Foucault's studies of bipolitics and the literature on entrepreneurship; this dissertation aims to understand how the discursive practices of business media promote entrepreneurial demand and act as part of the neoliberal government dispositif. To this end, qualitative documentary research was carried out, using foucauldian inspired discourse analysis as a method. The selection of discourses was based on an archive composed of articles published by the magazines Exame and Pequenas Empresas, Grandes Negócios between the years 2020 and 2023. The results highlighted discursive practices that aim to naturalize entrepreneurship and produce real effects, having been discursive strategies for guiding and subjectifying subjects as self-entrepreneurs were revealed. Based on the constructed framework and the research results, a reflection is drawn on the possibilities of resistance to entrepreneurial discourse from the academic field of Administration