Eu conto ou vocês contam? A comunicação interna no Campus Aracruz e sua relação com a política de comunicação do IFES

Abstract

The present work conducts a case study on internal communication at the Aracruz Campus of the Federal Institute of Espírito Santo (Ifes), aiming to analyze the alignment of this communication with the objectives established in Ifes’s Communication Policy. The research utilizes both quantitative and qualitative methods, including questionnaires and semi-structured interviews, to collect data from campus employees, encompassing administrative staff, faculty, managers, and directors. Data analysis in the quantitative phase was performed using descriptive statistics, while the qualitative phase employed content analysis techniques, based on theoretical studies on Organizational Communication, Public Communication, Internal Communication, and Communication Policy. The results indicate that, although internal communication is recognized as a strategic tool by managers, there are significant gaps, particularly regarding staff's lack of awareness about the Communication Policy and the underutilization of certain communication channels, such as the Ticketing System. Furthermore, the study identified a need for greater coordination among campuses and for updates to the Communication Policy to reflect new technologies and practices. This study contributes to communication management at Ifes, offering insights that can be applied at both the Aracruz Campus and other campuses within the institution, aiming to improve communication effectiveness, alignment with institutional goals, and support for expected outcomes.