A lógica cultural do capitalismo contemporâneo a partir da obra de Fredric Jameson

Abstract

It approaches the role of culture in the reproduction of the capitalist system from the work of Fredric Jameson, who states that postmodernism is the cultural logic of the capistalism current phase. It does not only contextualize the historical emergency of the postmodernism from the changes in the economic and politician sphere in the second half of the XX century, with special attention to the productive reorganization and the implantation of the neo-liberalism, but also characterizes the culture as a constitutive element in the contemporary way of living, marked by individualism and consumerism. It presents the cultural commercialization as main mark of the culture in the phase of financialization of the economy and it relates the hegemony of this cultural logic to the difficulty of organization of the working class in the present time.