Drag: corpo, mídia e afeto

Abstract

The drag culture is configured today as a mediatized phenomenon. This new cultural moment differs drastically from the less valued view of these performances that had been in place since the mid-1990s. With this in mind, this work was developed aiming to understand this new national scene, starting from the understanding of the drag body as a communicational platform. To this end, a historical survey on the development of drag culture focusing on the specificities of Brazilian culture and media was conducted. The study found that the presence of drag visuality in the most varied media platforms affected part of the viewers who began to experience the sensorialities and corporealities of drag performance in their own bodies. The post-RuPaul’s Drag Race insurgent scene, one of the main catalysts for this restructuring, however, has redesigned drag culture, creating specificities that distinguish contemporary drag from its historical peers.