A construção do humor no instagram: uma análise tecnodiscursiva das tiras e dos comentários conversacionais

Abstract

The research work developed aims to analyze the construction of humor in the digital environment. The corpus, composed of comic strips posts by the author Carlos Ruas and its comments, was selected on the digital platform Instagram within the content of Um Sábado Qualquer page. In order to understand the construction of humor in the comic strips and comments, complementary theories were used: the analysis of digital discourse by M. A. Paveau (2017), with a focus on comments and discursive augmentation; V. Raskin's semantic scripts of humor theory (1985) and S. Possenti's theory of humorous discourse (2018). Together, these theories allowed us to understand the construction, both humorous and discursive of the comic strips and their relationship with the digital environment which they’re inserted. The research resulted in notes for a relationship between the primary text and conversational comments, indicating that the formation of humor in digital environments such as Instagram permeates a sequence of humorous acts, made possible by the discursive augmentation through comments.