Terceirização da comunicação pública: o caso dos governosdo Espírito Santo

Abstract

This study emphasizes public communication and the Political Economy of Communication as theoretical and methodological references to study the policies for distribution of publicity and propaganda resources adopted by the Government of the State of Espírito Santo between 2011 and 2018. This investigation elaborates a mapping of the governmental communication vehicles in order to verify the proportionality of these vehicles that receive public funds to further investigate the technical criteria for policies on resource distribution and outline the profile of the political, social and economic relations of such media groups. To achieve the objectives, the project is based on previous bibliographic and documental research, configuring itself as a descriptive study. Some difficulties in collecting data for the construction of the research corroborate the urgent need for studies on the subject. The slicing of data on the website of the State Government made it impossible to cross them, making some analyses unfeasible. However, this is a failure of the very law that governs how transparency should be given to advertising execution contracts. In Espírito Santo, there is an outsourcing of public communication to the detriment of investment in the State's own means of communication, as it is observed, on the part of the two administrations analyzed, a privilege of expenses with these vehicles and a look and minimal expenses with the vehicles public. Since, over eight years, the amount of BRL 464.7 million was spent on private/commercial media; with RTV-ES R$ 46.2 million (10% of the amount spent on private/commercial vehicles); and with the Official Gazette R$104.6 million.