Concorrência e pirataria na indústria fonográfica a partir dos anos 90

Abstract

This work aims to determine the impact of independent recorders and fake products as a menace on the oligopoly power stability of transnational recorders (known as majors ). In the first part it s presented the characteristics and specific features of the phonographic industry, which will differentiate it from the other markets and contribute to the knowledge of the segment competitiveness. Following, one aims to identify, through the use of the ECD model of industrial organization, the main barriers to the entrance of independent recorders in a market dominated by the majors . At last, the access to advertisement and distribution media due to the Internet, like free music distribution programs, offers new competitiveness perspectives for the independent recorders and intensifies the fakeness in the segment, which provoked an unsatisfactory performance of the majors in the years 1990 and 2000.