Valores em circulação : A Gazeta na sala de aula

Abstract

This study is included in Education and Language Research Line. It´s related to a research in Educommunication area, a field of study which investigates communication and education interface, for the purpose of analyzing the program A Gazeta na Sala de Aula (A Gazeta Newspaper inside the classroom), developed by Gazeta Network, the biggest communication company of Espírito Santo. The Program, which is linked to the Newspapers National Association, takes place in 348 municipal schools of Espírito Santo, involving almost 30 thousand students. The objective is to identify the education concept supported by the communication company, through a project with pedagogic characteristics that aims the formation of critic readers. Concerning the analysis, we based ourselves on the methodological and theoretical referential of Discursive Semiotics and Social Semiotics. From the trajectory that generates meaning, we tried to understand the construction of the talker of “A Gazeta na Sala de Aula” program as a reliable person, who leads the interlocutor to trust in his/her autonomy in developing the tasks and having enough knowledge. For that investigation, we selected as the analysis corpus Pedagogic Workshops put into practice by the Program in 2011. The research allowed us to identify how Gazeta Network presents itself as being qualified to educate teachers and which values this company is diffusing in the scholar space.