Redes sociais digitais e o desafio da comunicação em grupos on-line : ética e informação no Utilidade Capixaba-ES-UP no facebook

Abstract

This research analyses the informational exchanges and the communication challenges in online groups of digital social networks. In network mediatized society, ordinary citizen started to produce and distribute contents and this fact changed the communication flow. To analyse the flow of information, the communication interfaces and the ethics in these spaces with a strong territorial identification, we elected Utilidade Capixaba – ES – UP, a Facebook group, as the object of research. For the study, we did an extensive literature review, we researched data through ethnography, interviewed the mediator of the group; we also conducted the research with its members, we analysed posts according to the ethical principles described by Comparato (2006) and we followed step by step the discourse analysis proposed by Orlandi (2012). We concluded that digital social networks provide information in real time and connects members of the group through daily discussions on the internet. At the same time, there is a space of services, reverberations and hoaxes, bringing ethical principles such as solidarity, freedom, equality, security and all the implications involved in order to debate some issues. Most members still have a passive behavior, although they forsee the main advantages of these spaces in search of active citizenship and to be able to write and disseminate information and different opinions.